Sano

Sano, an ethical data and research platform, wanted a fresh identity to match their new name and mission to accelerate medicine. Point's job was to create a brand that felt more human and authentic, moving away from the overly technical vibe. We focused on their core message—empowering users and ensuring transparency in personal data. Inspired by the double helix, we developed a visual identity that plays with the idea of transparent genetics, using elegant design elements like glass to give it a unique feel.

The result is a distinctive, meaningful identity that captures Sano's ethical approach and forward-thinking vision.