2024

World Remit

Overview
WorldRemit, a global money-transfer service, partnered with Point to create a brand identity that reflects and celebrates their diverse, hardworking customer base. Through research into the customs and traditions of their users, Point developed a vibrant, abstract visual language that feels inclusive while avoiding ties to any specific culture.

Visual Identity

Strategy

Art Direction

Result
The result is a welcoming and trustworthy brand identity that resonates with WorldRemit’s global audience.